Stock Market

Ikea Stock Market – IKEA Business Model | Case Study | How IKEA earns? | Complete Story

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Ikea Stock Market – How to Choose

IKEA Business Model | Case Study | How IKEA earns? | Complete Story
Ingvar Feodor Kamprad was born on 30 March 1926, on a small farm called Elmtaryd near the village of Agunnaryd, in the Swedish province of Småland. To most present-day Swedes, the date and the names, in a famously rural region, resound of harsher times, when Sweden was agrarian and poor. They speak of hard work, frugality and egalitarianism rooted in shared poverty – values which would eventually enter the IKEA ethos.

Kamprad began his career at the age of six, selling matches. When just ten, he criss-crossed the neighbourhood on his bicycle, selling Christmas decorations, fish and pencils.

At 17, in 1943, Kamprad’s father rewarded him with a small sum of money for doing well in school, despite being dyslexic. With it, Ingvar founded a business named IKEA, an abbreviation for Ingvar Kamprad from Elmtaryd, Agunnaryd, his boyhood home.

Two years after starting IKEA, Kamprad began using milk trucks to deliver his goods. In 1947, he started selling furniture made by local manufacturers. By 1955, manufacturers began boycotting IKEA, protesting against Kamprad’s low prices. This forced him to design items in-house.

In that vein, Kamprad unpopularly moved IKEA headquarters from Sweden to Copenhagen, Denmark, in 1973 to avoid unfavorable business taxes for his growing company. He also moved himself and his family to Switzerland to protest Sweden’s increasing taxes. But the corporation is now based in the Netherlands, and Kamprad himself has since returned to Sweden.

Kamprad was also behind the simple, yet revolutionary innovation that is the flat pack. He began selling IKEA products in flat-pack form, from his own warehouses. Thus the basic IKEA concept – simple, affordable flat-pack furniture, designed, distributed and sold in-house – was complete.

The driving idea behind IKEA was, and is, that anyone should be able to afford stylish, modernist furniture. Kamprad felt he was not just cutting costs and making money, but serving the people as well.

Kamprad’s business grew. And grew. IKEA expanded throughout Sweden, to Norway and Denmark, via Germany to continental Europe, and on to the ends of the world. When IKEA opened in Shanghai, 80,000 people visited the store. Today, there are over 300 IKEA stores in the world – in 38 countries. All this time, Kamprad has never borrowed money or issued a stock.

Anecdotes about Kamprad abound. When his father complained that Ingvar slept late in the morning, Ingvar got himself an alarm clock, set it for six o’clock, and yanked away the off button. According to Kamprad, we should all divide our lives ‘into 10-minute units, and sacrifice as few of them as possible in meaningless activity.’

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44 Comments
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44 Comments

  1. Intellectual Indies
    July 28, 2021 at 11:49 am

    Aaj jaada hi late ho gaya. Thodi jada hi mehnat ho gayi. Like to banta hai.

  2. Md Sabbu Shaikh.
    July 28, 2021 at 11:49 am

    Nice

  3. kishan panchal
    July 28, 2021 at 11:49 am

    Right 👍

  4. pooja sonavane
    July 28, 2021 at 11:49 am

    Does they buy old furniture ?

  5. Aditya Painuly
    July 28, 2021 at 11:49 am

    Hope Indian company will overcome from this…. I love India .. plz use Made in India products .

  6. Abhinandan kumar
    July 28, 2021 at 11:49 am

    TODAY 1st time heared about it

  7. White and black Shadow *
    July 28, 2021 at 11:49 am

    4000₹ me bed ka frame only

  8. Abdul Rahim
    July 28, 2021 at 11:49 am

    IKEA ka directly kaise contact karein Bhai batana pls pls help me Bhai

  9. Mina Gajjar
    July 28, 2021 at 11:49 am

    Sorry mai aapse help magane vale thi par aap big ho sorry mai 0 hu

  10. Fareen Khan official
    July 28, 2021 at 11:49 am

    Hi Sir, muj promotion kr bana h. Mera furniture ka business h.

  11. Srikanta Pradhan
    July 28, 2021 at 11:49 am

    if you think this man is right, search online for ikea products. very costly and not so fancy. only flat products you will get.

  12. Gym & L Truth
    July 28, 2021 at 11:49 am

    Sala hmme bhi iss compony ko takkar dena padega.

  13. BAHUJAN MEDIA NEWS VIKAS POL
    July 28, 2021 at 11:49 am

    Sahil Bhai mein Mera e-commerce startup start kara rahu 90% Kam ho chuka hai.. ye isliye bata Raha Hu ki jab Mera startup success Hoga aur use success hone ke piche Aapke intellectual indies channel ka bahut bada role Hoga

  14. alone VeNom gaming
    July 28, 2021 at 11:49 am

    Maja hi majeee😂😂😂

  15. Rose Ben
    July 28, 2021 at 11:49 am

    I want the franchise of IKEA PLS GV ME UR CONTAÇT NUM. WAT IS THE SPACE U REQUÌRETÒ SET UP ÙR STÒŔE PLS LET ME KNÒW WAT ÌS THE BUGETÞO SET UP THE STÒRE IN MUMBAÌ

  16. Satyendra Singh Chauhan
    July 28, 2021 at 11:49 am

    Ikea produt are wrost

    Its better to buy own wood and make a furniture in front of ur eyes

  17. S
    July 28, 2021 at 11:49 am

    Still our Indian woodworkers are making better and good furniture then these guys

  18. Arvind Kumar
    July 28, 2021 at 11:49 am

    Best luck

  19. Meena Bora
    July 28, 2021 at 11:49 am

    Swadeshi apnao agar fir se gulam nhi bnna h British bhi bussiness hi karne aye th

  20. Sanket Gharge
    July 28, 2021 at 11:49 am

    Nice information Sir Thaku So Much for the Deeply information Provided from your Side.👏💐👏

  21. Pera P
    July 28, 2021 at 11:49 am

    Kudos for the Video! Excuse me for the intrusion, I would love your opinion. Have you researched – Proutklarton Money plant Plan (do a google search)? It is a smashing one off guide for learning how to make a massive income by launching your own internet business without the hard work. Ive heard some decent things about it and my friend after a lifetime of fighting got excellent results with it.

  22. Amit Swarnakar
    July 28, 2021 at 11:49 am

    Can u help in mobile recharge business portal, I have a problem regarding mobile recharge api, kya direct like company jio, airtel, idea etc yeh apna recharge api provide karte hai ya nahi, if yes, then what is the procedure

  23. Dharampal Kumar
    July 28, 2021 at 11:49 am

    bhai 2 year me bahut kuch change ho gya

  24. nidhi panwar
    July 28, 2021 at 11:49 am

    ❤️5 saal k andar Indian startups IKEA ki pricing ko beat krenge. (Personal views)

  25. Mantaj Singh Sandhu
    July 28, 2021 at 11:49 am

    thanks i try to get job there

  26. Amit Swarnakar
    July 28, 2021 at 11:49 am

    Sir, I want to start fantasy sports business, if I want to hired staff in initial level after software purchased, how many staff I required after purchasing software for operating and maintenance of software.

  27. tarun walia
    July 28, 2021 at 11:49 am

    HELLO JE KAI SE HAI AAP ACHA LAGA IKEA KE BARE MAI AAP SE SUNKAR BUT YE KOI ACHEY IRADO WALI COMPANY NAHI HAI YE DEKHATEY KUCH OR HAI KARTEY KUCH OR HAI , AAP THODA OR ISS COMPANY KE MALIK KE BARE MAI PATA LAGAO WO OR KYA THEY ,BUT EK BAAT SUCH HAI YE WORLD KI SABSE BADI PORTABLE FURNITURE COMPANY HAI.

  28. sisir jena
    July 28, 2021 at 11:49 am

    Hum bhi aa rahe hai oct. Me, kuchh to hum bhi kar dikhaenge.

  29. kamthang changsan
    July 28, 2021 at 11:49 am

    Ikea is only look good material is thirdclass paper only

  30. Nikhil Mane
    July 28, 2021 at 11:49 am

    Would you please make the detailed video on e-commerce and it's delivery.

  31. Nikhil Mane
    July 28, 2021 at 11:49 am

    Hi very informative video.

  32. anand patwa
    July 28, 2021 at 11:49 am

    Brother ye most itom wood se banate he . Normal market me

    Plywood -sabse mahga
    blockply – thoda sasta
    Wood – thoda or sasta
    MDF – thoda or sasta
    Partical bord – sabse sasta

    Ye chije available he . IKEA me
    Wood – sabse mahga
    Partical bord – mid prise
    Cardboard – sabse sasta ( ye IKEA ka apna product he ye parical se bhi sasta padta he and ye sabse najuk rahta he )

    Normal market me wood se niche jane se mana hi karte he log or wood bhi jab aap ka budget kam ho .
    Or IKEA me ise sabse sasta bolte he

  33. Chaitanya Kabadi
    July 28, 2021 at 11:49 am

    Is this the good time to invest in stock market bhai ? Or should I wait for 6 months

  34. BIRI
    July 28, 2021 at 11:49 am

    Somfa business chahateto to mera sath sampark kare Range to Rs-8000 to 15000(8000/9500/10000/11500 etc…)

  35. susanta singh
    July 28, 2021 at 11:49 am

    Dear sir i want IKEA study solar lamp

  36. susanta singh
    July 28, 2021 at 11:49 am

    IKEA study lamp are available in Hyderabad IKEA company or not

  37. lucas
    July 28, 2021 at 11:49 am

    bhai ac khol lo

  38. Anuj Sharma
    July 28, 2021 at 11:49 am

    NICE DEAR ,

  39. Gaurav Dhiman
    July 28, 2021 at 11:49 am

    India Mai aakar ye apni velue khraab krega….
    India ke log ka bargaining
    Shopkeeper /sofa 50000rs..
    Costumer/20000rs…

  40. Ashutosh Segekar
    July 28, 2021 at 11:49 am

    Teri favorite abe pura garib logo ki wat lagegi

  41. Locky Wadhwa
    July 28, 2021 at 11:49 am

    Bhai Mera bhi furniture ka business h, Mai apne aas paas ke area me kaphi furniture bechta hun Olx ke threw, but ye sufficient nhi h, Kiunki population etni nhi h, Amazon, flipkart pe jao toh product cost kaphi bad jati h, kya kru ki products quality ke saath cheap rates per bech sako all over India, first step kya lu, please advise me M. 9254914468, locky705@gmail.com

  42. Sunil Mandal
    July 28, 2021 at 11:49 am

    Jo movie company u tube me movie daalti hai unke baare case study banaiye

  43. Jabir Mazumder
    July 28, 2021 at 11:49 am

    Bhi English lekha bondo kro..eye me focous nahi ho raha he

  44. Microbiologist Nishant: Unveiling Reality & Facts
    July 28, 2021 at 11:49 am

    Thanks to spread knowledge